Writing a job advertisement that hits the mark requires a certain amount of cleverness: you need to know how to describe not only the skills required, but also the nature of the company. Imagine explaining to a friend what it means to work in your team. We do not limit ourselves to listing the tasks the new employee has to do, but point out the value of collaboration and teamwork or that there is something new to learn every day. In this way, those who read the “Work with us” ad can already put themselves in the company’s shoes and assess whether the offer could be ideal for their professional development.
Differences between job description and job offer
It is good to be aware of the difference between writing a job offer and a job description. The latter is an internal document that details the functions, responsibilities and skills required for a particular role. It serves to clarify what is expected of those who will fill the position. It is not intended to attract applicants, but to define exactly what the job requires.
However, the job offer, whether it is published on a portal or in the “Work with Us” section of the company’s website, has a different purpose. You need to attract the attention of potential applicants by presenting the job in an attractive way. It is not enough to list the duties; the ad must give a clear picture of the company culture and make the job attractive. A good job ad strikes a balance between detailed information and an appealing tone without being too wordy or technical.
There’s no doubt that writing an effective job ad can make the difference between attracting valuable talent and losing important applications. It should be clear and direct, but also able to arouse the interest and curiosity of those who read it.
Put yourself in the applicant’s shoes: the heart of an effective job advertisement
Writing a “Work with us” requires empathy and understanding of the applicant’s expectations. It is important to put yourself in the applicant’s shoes. Job seekers not only want to know the day-to-day tasks, but also how they will feel working at the company. Undoubtedly, details such as development opportunities, work-life balance and company culture make a big difference.
Imagine a young developer reading an advertisement. He will not only be interested in the technical skills required, but also in whether he can work in a stimulating environment, whether he has the opportunity to develop and improve his skills. Specifying these aspects can turn a simple ad into an irresistible invitation.
It’s not just about describing the job, but also about conveying what the company offers in terms of experience and values. Writing a job ad that manages to balance the technical part with emotional and motivational elements will attract attention and arouse the interest of the right candidates.
Define the role: skills, responsibilities and expectations
Writing an effective job advertisement also means creating a detailed job description. A clear and specific description of the skills required is key to attracting the right applicants. This includes both technical skills, such as the use of specific software, and soft skills, such as the ability to work in a team or time management.
But not only that, the daily tasks must also be clearly defined. The reader should have a clear idea of what they will be doing each day. Describing the most important activities and highlighting those that require special skills will help applicants assess whether they are suitable for the job.
Finally, it is important to communicate the company’s expectations. This is not only about the expected results, but also about how the position fits into the company structure. It can make a big difference if you know who you will be reporting to or which teams you will be working with.
A detailed advertisement that combines practical information with a human touch not only informs, but also appeals and conveys a clear and attractive image of the workplace.
Company presentation: culture and values
To attract the right candidates, it is important for Work with Us to describe the company culture and values. The company culture reflects the working environment and the way people work and interact with each other. Describing an inspiring and inclusive work environment can make a big difference. A company that values innovation and creativity will attract passionate and motivated people.
Mentioning team-building initiatives and social responsibility projects can increase the appeal of the ad. If the company organizes wellness events for employees or supports social projects, this information should be highlighted. These details show that the company cares not only about profits, but also about the well-being of its employees and the community. Highlighting company values such as collaboration, innovation and sustainability helps to create an emotional connection. A working environment that encourages personal and professional development is very attractive to those looking for not just a job, but a career.
